“We gratify your need for an adventurous and connected driving experience”

Changemaker: Sandeep Vedaviyasan (MS/ECV9-XC)

What does he do? He works with the Car Multimedia and Instrumentation Cluster team that makes software for infotainment products.

The Why behind the What:

The average consumer is smart and focused on making the most of their time. In dull and drab commutes, on traffic-loaded roads, infotainment often comes to rescue. Customers are no longer drawn by information or entertainment in isolation.

I work in the domain of Car Multimedia and Instrumentation where our primary focus is on providing satellite-based infotainment through Radio streaming. Our aim is to find a perfect balance between quality and range of communication.

The information in question could range from General News, specialised segments such as Sports, weather and stocks, sourced from various channels across the world. Our team has made this possible through Digital Tuning of Radio which is a disruption when compared to analog tuners.

What makes Infotainment important today?

Commuters are social in their day-to-day lives and many would like an enhanced social experience in their media consumption as well. Travelling and infotainment complement each other like movies and popcorn, as travelers desire to maximise their travel-time by utilising it for both learning and entertainment. This calls for connected infotainment products in automobiles that can offer the commuters an experience which makes their physical and virtual spaces fun and comfortable to work in.

What are the challenges you faced?

The past few years have seen the industry transform at a pace that was faster than the adoption curve. With the onset of navigation data and customer-friendly applications such as Google Maps, the demand for range of experience has increased multi-folds. Teams across domains have had to be on the toes. We had to converge, brainstorm and pilot our products in anticipation of the next disruption.

Our team has been able to navigate successfully through these changes with the help of cross-domain competencies and multiple simulations before field testing. On-the-air updates of Infotainment Apps are the future. We are all set to make RBEI a leader in Automotive Infotainment.

What does the future hold?

Infotainment is not just not a simple combination of information and entertainment, but an enabler for future technology that will be shaped around on-the-go streaming services. Moving forward, the goal remains to stay on-top of the game and not just foresee but also introduce disruptions in the field that can open doors for future innovations.

As always, RBEI has stayed ahead of the curve with its innovation in product and operational solutions. From being the first to implement Satellite based radio systems in the Indian automotive market, we have grown as a leader in Automotive Infotainment and Instrumentation and are all set to be the catalyst for future disruptions in the field.